ICONIC HERBAL LIQUEUR! PARTY TIME!
Unchanged in recipe. Unflagging in popularity. Who could have guessed that what began as a celebratory drink among hunters would give rise to a story as bold, rich and varied as our iconic herbal liqueur itself?
It was Wilhelm Mast’s son, Curt, who took the family vinegar business in a very different direction. A few years passed before he perfected Jägermeister’s recipe of 56 botanical ingredients but we think it was well worth the wait.
With a distinctive black licorice flavour, Jager is best consumed as a shot (warms the soul), or try in a variety of cocktails & mixers!